AIM shares: 3 stocks to beat the market in 2023

Investing in AIM shares can be risky, but they can also bring great returns. I’ve identified three names that could beat the stock market in 2023.

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London’s Alternative Investment Market (AIM) is a place where many ‘under the radar’ stocks have hidden potential to beat the stock market. So, here are three AIM shares I’ve put on my watchlist to do just that in 2023.

1. Jet2

Like the rest of the travel industry, shares of Jet2 (LSE:JET2) have been performing well recently. The stock is up 30% so far this year and for good reason too. Its most recent trading update was a momentous occasion. That’s because it’s the first FTSE-listed airline to see its load factor finally surpass pre-pandemic levels.

Created with Highcharts 11.4.3Jet2 Plc PriceZoom1M3M6MYTD1Y5Y10YALL1 Jan 20231 Feb 2023Zoom ▾1 Jan3 Jan5 Jan7 Jan9 Jan11 Jan13 Jan15 Jan17 Jan19 Jan21 Jan23 Jan25 Jan27 Jan29 Jan31 Jan2 Jan2 Jan9 Jan9 Jan16 Jan16 Jan23 Jan23 Jan30 Jan30 Janwww.fool.co.uk

Apart from that though, the budget airline also reported strong sales of packaged holidays and forward bookings. Most importantly, the AIM stalwart shared that it’s now anticipating profits to beat analysts’ estimates of £317m. The firm is now forecasting profit before tax to come in between £370m and £385m. Pair that with an immaculate balance sheet and Jet2 shares certainly look lucrative for my portfolio.

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Jet2 Shares Financials.
Data source: Simply Wall St

To make things sweeter, the low-cost carrier has very favourable valuation multiples as well. As such, it’s no surprise to see Barclays rating the stock a ‘buy’ with a price target of £13.50. While this only presents a 10% upside from its current levels, I believe the potential for the AIM share is much higher. Therefore, buying at these levels would still give me a good chance at beating the FTSE 100, which averages a 7% return annually.

MetricsValuation multiplesIndustry average
Price-to-book (P/B) ratio2.01.8
Price-to-sales (P/S) ratio0.60.9
Price-to-earnings (P/E) ratio15.911.5
Forward price-to-sales (P/S) ratio0.50.9
Forward price-to-earnings (P/E) ratio10.827.3
Data source: Simply Wall St

2. On the Beach

On the Beach (LSE:OTB) has also performed well. Shares of the online beach holidays retailer have shot up by an impressive 85% from their October low.

Created with Highcharts 11.4.3On The Beach Group Plc PriceZoom1M3M6MYTD1Y5Y10YALL24 Oct 20221 Feb 2023Zoom ▾24 Oct7 Nov21 Nov5 Dec19 Dec2 Jan16 Jan30 JanNov '22Nov '22Dec '22Dec '22Jan '23Jan '23www.fool.co.uk

The AIM firm is carrying that strong momentum into 2023 after its latest Q1 update, which saw its share price rise by another 10%. The business recorded higher bookings in what’s usually its quietest quarter of the year, along with strong forward bookings and higher total transactional value (TTV).

What’s more, the group saw growth in its premium, long-haul, and B2B offerings, which tend to be higher-margin products. As a result, I’m expecting growth in these areas to lead to margin expansion, which should bring down its elevated multiples.

MetricsValuation multiplesIndustry average
Price-to-book (P/B) ratio1.81.8
Price-to-sales (P/S) ratio2.00.9
Price-to-earnings (P/E) ratio181.111.5
Forward price-to-sales (P/S) ratio1.70.9
Forward price-to-earnings (P/E) ratio19.827.3
Data source: Simply Wall St

Either way, I believe the travel agency’s stock has the potential to beat the market given its strong balance sheet and travel demand. After all, Numis rates it a ‘buy’ with a price target of £2.60, presenting a 50% upside from its current levels.

On the Beach Financials.
Data source: Simply Wall St

3. Sosander

Another AIM share I’m eyeing is fashion house Sosander (LSE:SOS). The clothes company’s shares are already up 30% this year thanks to its mega deal with Sainsbury’s.

Created with Highcharts 11.4.3Sosandar Plc PriceZoom1M3M6MYTD1Y5Y10YALL1 Jan 20231 Feb 2023Zoom ▾1 Jan3 Jan5 Jan7 Jan9 Jan11 Jan13 Jan15 Jan17 Jan19 Jan21 Jan23 Jan25 Jan27 Jan29 Jan31 Jan2 Jan2 Jan9 Jan9 Jan16 Jan16 Jan23 Jan23 Jan30 Jan30 Janwww.fool.co.uk

The fashion brand recently penned an agreement with the second-largest retailer in the UK, entering a wholesale agreement to sell its products. Although the initial rollout will be slow, the upside potential is certainly there to be realised. This is especially the case once its clothes start making it onto the racks of selected stores later this year. Higher sales figures would then bring down the shares’ current elevated multiples to more reasonable levels.

MetricsValuation multiplesIndustry average
Price-to-book (P/B) ratio5.41.5
Price-to-sales (P/S) ratio1.50.7
Price-to-earnings (P/E) ratio58.018.3
Forward price-to-sales (P/S) ratio1.20.7
Forward price-to-earnings (P/E) ratio31.218.1
Data source: Simply Wall St

Combine the above with its strong financials, and it’s no wonder Sosander shares have an average price target of 35p. With a 32% upside, it’s certainly got the potential to beat the market as well.

Sosander Financials.
Data source: Simply Wall St


Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

John Choong has no position in any of the shares mentioned. The Motley Fool UK has recommended Barclays Plc, J Sainsbury Plc, and On The Beach Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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